A £1.3m campaign started today led by Paul Clark the Road Safety Minister that is aimed at educating the public about the dangers of not wearing a seatbelt.
According to the campaign, when a crash occurs without a seat belt on, then the body actually goes through three crashes even at lower speeds such as 30mph.
This is due the fact that without a restraint your body crashes against the interior of the car and even once the body comes to a stop the internal organs inside the body continue to rock, hitting the body walls and sometimes even rupturing.
Clark stated that the campaign is aimed at reminding drivers that regardless of the speed or distance a driver is travelling every time a seat belt is left off they are risking life.
According to statistics you are twice as likely to die if a crash occurs without a seat belt than not. If everyone wore a seat belt while driving in the UK, a life could be saved every day.
The campaign, titled Think!, includes advertisements placed outdoors, on the radio, television, and cinema and addresses the most common times that people neglect to wear seat belts. These include low speed journeys, short distances, and driving on familiar roads.
The advert is so graphic and realistic that it is only allowed to be shown on the airwaves past 9pm. Earlier versions of the ad will be edited and not contain scenes detailing the damage that internal organs suffer in a crash.
