New Mobile Tyre Campaign Modernizing the Motor Industry


Motion Tyres, a new mobile tyre fitting service, started a crowd funding campaign  at the beginning of the week. The service is promising to change the way that the automotive industry operators by offering a new mobile tyre fitting concept. At the moment mobile tyre fitting only makes up about three percent of the market with companies like  offering the service, but there is a large growth potential due to customer centric innovations that are fueling the motor industry. The company is offering great attractive rewards to investors and a high ROI to help make the crowd funding campaign one of the top campaigns of the season.

With a series of attractive rewards for investors and a strong return on investment coupled with a streamlined online ordering system that makes stellar use of cutting-edge web and mobile technology, the Motion Tyres crowd funding campaign looks set to be one of the year’s hottest tickets.

Along with its utterly modern approach to investing, Motion Tyres advocates a back to basics approach to customer care and service delivery. Jon Friedlander, Motion Tyres company director said, “We live in an age of convenience. More and more people want a service without having to go out of their way or wait around for hours. Yet when it comes to getting new tyres fitted, drivers are required to take their cars to resource hungry garages.”

“We exist to provide an invaluable service to busy people by fitting new tyres on their drive or at their workplace. We are selling convenience and practicality. And we will succeed by being different. We want to overcome the industry’s reputation for grumpy mechanics who leave the driver confused as to exactly what they’ve agreed to. Instead, we will give our customers the courteous, transparent and respectful service they deserve – employing friendly and professional fitters who offer a friendly and professional service. And all at a competitive price. Our goal is to replace the murky garage waiting room and outdated magazines with something more responsive, more convenient and more in tune with the customer. This, including the development of a high quality, mobile responsive website, incredibly high customer service and a modern look are what sets us apart from existing mobile fitting companies.”

Motion Tyres customers will be presented with a starkly different experience to that of a standard garage. Customers log on to the website and in a couple of clicks choose the tyre they require, make payment and arrange a fitting time. Motion Tyres mechanics then travel to the house or workplace to carry out the replacement.  In a nod to its promise for flexibility, the service will also be available at evenings and weekends, helping to grow the customer base and word of mouth recommendations. Unlike some services which leave customers waiting, the Motion Tyres fitter call the customer en-route and are precise about arrival times. During fitting, rim protectors are used to ensure nothing gets damaged and wheels are cleaned when fitting is complete. All fitters wear uniforms, vans are clean and tidy and ready equipped with everything needed to provide a high quality, professional service.

It is this unique marriage of convenience, technical expertise and courtesy that has seen the campaign pegged as one to watch by industry insiders. The offering for investors is carefully formulated, scientifically detailed and backed up with real data. The five year projected turnover figure of £4.9 million is founded on principles of convenience and excellence and backed by scalable service growth – future plans include the addition of mobile chip repair, alloy wheel repair and car battery maintenance.

A strategic soft launch will see the Motion Tyres concept debuting in the South East of England before being rolled out to other areas at the end of year one.