Leading used car website Motors.co.uk have launched a brand new marketing campaign introducing their new icon ‘Motor Sensei’ with a range of new adverts.
The website have joined forces with VCCP, who are responsible for creating the extremely popular Compare the Meerkat adverts, in a bid to attract as much attention with their new icon ‘Motor Sensei’.
The range of new adverts are part of a major advertising campaign including print, broadcast and online activity and coincides with the launch of the new Motors website, which promises to be quicker and easier to search for the used car you are looking for.
The ads will feature wise man Motor Sensei who will provide words of wisdom and be a “trusted source of guidance and advice to help them find their next car.” Motor Sensei is being marketed as a wise eastern philosopher who spent years in a cave researching nothing but car manuals and handbooks and is the ultimate fountain of car knowledge.
The slogan of the new campaign is ’find peace of mind, not piece of scrap’ and to help customers do this they are providing an ‘Ask Motor Sensei’ feature on their website which allows potential customers to ask the new icon any car related question and be given an in depth answer on any of their car queries.
Motors.co.uk are hoping that the campaign will help to highlight their unique services including a free history service check which will allow customers to check the history of a used car and make sure that it is satisfactory for their needs. The website also offers independent consumer advice and guidance on what to look for when buying a used car.
Website chief executive, Garry Hobson, said of the improvements: “For the first time, users will be able to search by price bracket and select and compare multiple makes and models at once, providing buyers with greater choice and dealers with greater visibility for their stock.”
Motors.co.uk are no strangers to the potential of advertising as they had huge online success with their dedicated YouTube channel and received over one million hits in March.
