GreenRoad report indicates big improvements


GreenRoad are the market leaders in driver performance management, and have today released their 2012 Fleet Driver Performance Date Benchmark report, which provides an indepth analysis of the performance of fleet drivers throughout the UK.

Based on the data that represents more than 70,000 GreenRoad drivers across the globe, the report gives a snapshot of performance with comparative data that goes back to 2010. Since then, the risk level of the average driver has improved by 28%, which demonstrates the ongoing commitment customers are making to improvements.

As GreenRoad and customers share best practices and refine their driver change management programmes, new GreenRoad drivers show even more substantial improvements than those in previous years. In 2012, new GreenRoad drivers improved their Safety Scores by between 23% and 50% within six months.

GreenRoad 2012 data shows that in the UK harsh braking is by far the most common risky event. Forty-eight percent (48%) of the recorded risky events relate to harsh braking, followed by corner handling at 36%. Harsh braking also increased from 2011, possibly due to major events that impacted traffic such as the Olympics and Diamond Jubilee.

“With GreenRoad, fleet managers can look for specific patterns and geographic locations related to high probability of harsh braking or poor corner handling. Showing the data patterns to drivers increases their awareness, and is more likely to result in a positive behavioural change,” commented Mark Hampson, GreenRoad driver performance change management expert.

The UK average monthly Safety Score shows that the highest scores are recorded early in the year, from January through April. From April on, driver performance shows a steady improvement ending with December being the safest month of the year.

In the UK, Safety Scores tend to be consistent throughout the typical workday with one exception: the average Safety Score jumps dramatically at 23:00 and then drops to very low, safe levels.  “It appears drivers may be rushing home at the end of their late shifts. The rise in score could also be due to driving when vehicles are shunted in the depot as the operation closes for the night,” commented Hampson.

UK data shows that, on average, buses tend to have the highest Safety Score at an average of 24, followed by trucks with gross weight of less than 7.5 tonnes at 23, trucks with gross weight of more than 7.5 tonnes at 18, and cars at 14.

These variances by vehicle type are most likely due to where the vehicles are operating as opposed to the specific vehicle type. For instance, buses and lightweight trucks and vans are more often driven in urban environments with heavy traffic and multiple stops and starts.