ŠKODA launches 3rd generation Fabia showing good design can make life easier

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Miriam Akhtar with the new ŠKODA Fabia
Miriam Akhtar with the new ŠKODA Fabia

› The all new ŠKODA Fabia launches with a striking new look and a host of intuitive innovative technology

› ŠKODA is working with Positive Psychologist Miriam Akhtar to showcase the brand’s new design language

› The all new ŠKODA Fabia has been designed to include 19 ‘Simply Clever’ features with the principal aim of making life easier and less stressful

ŠKODA is working with Positive Psychologist Miriam Akhtar to highlight how well-designed everyday products can contribute to our sense of wellbeing.

The new ŠKODA Fabia, the What Car? Car of the Year 2015, includes 19 ‘Simply Clever’ features that make life easier and less stressful. From easy-to-use smart technology to increased space and practicality, the new model is all about making everyday driving more pleasurable.

› Miriam Akhtar, Positive Psychologist and happiness expert, explains that the everyday products we use to enhance our daily lives can not only ease day-to-day activities, they can also raise our sense of wellbeing. Miriam says, “It is the small pockets of happiness rather than the peak moments of supreme joy in life that can accumulate to raise our level of wellbeing. The new ŠKODA Fabia brings to life positive design. Good design makes us feel good, as it makes our lives easier and more pleasurable. We are ultimately more content when everyday tools help us to feel more organised and satisfied. Nowadays, we need the products we rely on to work well, seamlessly adjusting to our 24-7 lives.”

Miriam Akhtar with the new ŠKODA Fabia
Miriam Akhtar with the new ŠKODA Fabia

The all new ŠKODA Fabia has ‘Simply Clever’ features including a DAB digital radio, Bluetooth, folding bag hooks and flexible storage in the boot, storage pockets on the inside edges of the front seats and front and rear door bottle holders, as well as the optional Simply Clever Pack that includes multimedia holder, rubbish bin in the door pocket and a net programme for the boot.

Attention to detail has become a passion for ŠKODA’s Chief Designer, Jozef Kaban. ŠKODA designed the new ŠKODA Fabia to be, in every respect, simply more car. Designed to perform as well on the inside as it looks on the outside, the new ŠKODA Fabia is not just a pretty face. The new model is set to redefine consumer expectations for quality, efficiency and design.

A young, small car with balanced proportions, crystalline forms and sharp lines, the new ŠKODA Fabia is the first ŠKODA ever to feature MirrorLink™ and SmartGate technology, connecting the smartphone to the vehicle.

› ŠKODA Product Marketing Manager Chris Horrell said: “The design of the new Fabia is significantly more emotive than before, featuring modern, sharp design language and dynamic proportions. The interior has also been completely redesigned and offers an array of customisation options. As Miriam highlights, the new ŠKODA Fabia not only looks good but it also offers sophisticated technology with simplicity – exactly what we all need in today’s hectic lifestyles.”

As part of ŠKODA’s drive to celebrate the finer designs in life, ŠKODA is calling on people across the UK to share designs, via social media, that have improved their lives in some way, using #EverydayDesign. The campaign aims to get the UK talking about the unsung heroes in practicality and good everyday design.

The 35-model Fabia range arrives at ŠKODA retailers across the UK on 30 January with prices starting from just GBP = pounds sterling 10,600 OTR.

Other features include:

· Six airbags as standard

· Height and reach adjustable steering wheel

· Storage compartments under the front seats

· Tyre pressure monitoring system

· DAB digital radio

· SE models (from GBP = pounds sterling 12,760 OTR) Optional Front Assistant with integrated City Emergency Braking Function, a three-spoke leather steering wheel, height adjustable driver and passenger seat, Maxi-DOT trip computer, Arkamys surround sound package and Bolero radio with telephone control, MirrorLink™, USB and SD card connections

· Range-topping Elegance models (from GBP = pounds sterling 13,610 OTR) add even more features including 16-inch alloy wheels, climate control air-conditioning, Light assistant, cruise control and optional KESSY GO – keyless engine start and stop system