AA Garage Guide promoted by Parts Alliance and GROUPAUTO


AA Garage Guide, the online search and booking site that puts quality first, is being promoted by both The Parts Alliance and GROUPAUTO , who are encouraging members of their garage networks to sign up to the site.


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Having recently reported strong growth figures for AA Garage Guide’s network, which has now surpassed the 2,000 garage mark, these latest collaborations will assist even more motorists in locating garages that are committed to delivering the highest standards.

All Parts Alliance-operated Servicesure garages, along with the GROUPAUTO’s Autocare and Approved Garage members, are being proactively encouraged to list their businesses on AA Garage Guide. Both parties understand that the AA Garage Guide acts as the perfect introduction to consumers looking to locate service centres who go above and beyond to ensure customer satisfaction.


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Paul Dineen, Regional Business Director & Head of Garage Programmes, Parts Alliance, said: “Our network prides itself on the fact that our garages deliver high levels of service to ensure motorists’ vehicles are maintained and repaired to the manufacturers’ specifications with OE and matching quality parts, and that all our customers are treated with respect and professionalism. Our partnership with AA Garage Guide helps us to deliver on that promise and is another reason why Servicesure is one of the fastest growing networks in the UK.”

It is this focus on quality that has seen AA Garage Guide flourish where competitors have floundered. Garages are championed because of their focus on delivering excellent service, performed by skilled professionals, rather than offering customers the lowest price on the market.


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Commenting on the partnership, Maria McCullough, Garage Networks Manager, GROUPAUTO, said: “The AA Garage Guide’s focus on promoting the best operators appealed to us as we pride ourselves on the quality of the garages across our networks. We carefully vet each of our garages and ensure standards are exceptionally high and hope the AA Garage Guide will deliver valuable business to our garages.”

AA Garage Guide Director , Lucy Burnford, said: “We are really encouraged by the response we’ve had already. Garages that commit to a relationship with AA Garage Guide will be demonstrating to AA members and all motorists that they are dedicated to delivering the best service possible to the highest standards.


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“We feel there’s a great fit with both of these market-leading networks that already demonstrate commitment to quality through the training, business support and market-leading products they supply to their garage network members.”

AA Garage Guide Director and former founding CTO of Motors.co.uk , Olli Astley, said “We have carefully designed the platform to ensure it’s easy to use and saves time for both motorists and workshops. With our 2-step booking feature, first-to-market AutoQuote facility and phone based booking, getting new business has never been easier.”