Castrol Oil Company is taking a step forward in their advertising campaign by offering individualized billboard messages to passing motorists.
The idea is simple a camera reads passing vehicle registrations sending the information to the billboard which will then light up and tell the driver that Castrol oil is the top pick for their vehicle.
Castrol stated that this is the first time that personalized messages will be used on billboards in the UK. According to the company it only takes under two seconds to check the license registration so that the billboards can offer up personalized recommendations.
According to Castrol, London will have five trial sites set to be unveiled two weeks from this past Monday.
While Castrol seems thrilled about the advertising, the move makes the DVLA look even more money hungry as they have effectively sold the use of their registration data base to make more revenue off of drivers by selling the advertising rights.
The only question left unanswered is if Castrol should have to include all oils and not just their own, however given they have paid for the rights, it seems highly unlikely meaning that you really only get the best Castrol oil recommendations for your car not the true ‘best.’
