The greatest cycle race in the world is well under way, and while we may hear team names on the news such as Belkin, Movistar and Team Sky, but one name you probably haven’t heard mentioned is Skoda. While they may not be in the race to be crowned King of the Mountains, or be in the hunt for the yellow jersey, it is thanks to Skoda that we see all the excitement and drama of Le Tour as is unfolds.
Many will not realise that Skoda are the leading sponsor for the Tour de France and have been for 10 years. As this is the centenary race, marking 100 since it first took place, it is even more special for the car manufacturer from Skoda, who are providing a fleet of vehicles totalling 250, as well as a wide range of promotions for those who come along to watch anyone of the 21 stages.
A video is available to view online that highlights the special relationship that Skoda and the Tour de France enjoy. This is great insight into the vital role that Skoda plays in bringing all the thrills and spills to millions of viewers around the world who tune in to watch this most exciting of endurance races on the edge of their seats.
We get to see behind the scenes, see some of the top stars in action, and simply absorb the atmosphere of one of the world’s greatest sporting spectacles. This year’s race had an unusual start in that the first 3 stages were on the island of Corsica, and the video shows how the preparations were made. This year’s race is set to be nip and tuck from start to finish and thanks to Skoda we will see the final stages live and capture the thrill of the moment when the successor to Bradley Wiggins is declared.
